Washington, D.C.
Alexandria, Virginia
Alexandria, VA
D.C.
Posted: 18-Sep-23
Location: Washington, D.C.
Type: Full Time
Salary: Highly competitive salary
Categories:
Salary Details:
Preferred Education:
Additional Information:
Internal Number: 90
POSITION PURPOSE:
The Membership Marketing Manager plays a vital role in the implementation of industry-proven acquisition strategies to attract and retain members. The incumbent reports to the Director of Membership and will collaborate with colleagues across the Membership, Marketing and Communications division to achieve membership growth targets.
The core functions of this position include but are not limited to the following:
New member acquisition and retention
- Leverage market research and analysis to identify target audiences and market trends in existing and emerging markets.
- Manage to nurture prospective member pipeline to target for growth opportunities.
- Manage the development and execution of comprehensive marketing campaigns tailored to different regions to attract new members.
- Collaborate with global membership staff to implement strategies to retain existing members and increase member engagement.
- Collaborate with internal and external partners to execute marketing campaigns aligned with membership growth objectives.
- Coordinate and provide guidance to agencies to ensure the delivery of high-quality marketing materials and campaigns.
- Liaise with external partners to optimize campaign performance and ensure timely execution of projects.
- Monitor and evaluate the effectiveness of marketing initiatives and recommend adjustments as needed.
Membership Communications
- Develop compelling messaging and content to showcase the value of CASE membership for various audiences and across different markets.
- Coordinate the creation and distribution of marketing materials, including emails, newsletters, social media content, and website updates for global audiences.
- Ensure consistent branding and messaging across all membership-related communications.
New Member Onboarding and Retention
- Partner with the relevant teams to develop membership create appropriate for various channels.
- Consult on the implementation of the onboarding process, providing support and assistance to the team as needed.
Cross-Functional Collaboration
- Participate as a member of the global membership and marketing teams to align marketing strategies with member growth and sustainability goals.
Data Analysis and Reporting
- Track and analyze membership trend data, including acquisition and retention rates, engagement levels, and campaign performance.
- Prepare regular reports on key performance metrics and provide recommendations for improvement.
- Utilize data-driven insights to refine marketing strategies and optimize membership programs globally.
- Works cooperatively and diplomaticaly with all divisions and regions.
- Liaises with CASE colleagues in other parts of the world to ensure the best sharing of ideas, expertise,and knowledge.
- In keeping with the CASE Values Statement, ensures that CASE is well represented by exercising a high degree of professionalism, accuracy, and ethics, in all activities, services and products.
JOB COMPLEXITY AND KNOWLEDGE
The Marketing Manager, Membership receives broad direction from the Director, Membership and is otherwise expected to work with a high level of autonomy and independence, discretion, confidentiality, and diplomacy. The position interacts with CASE staff from across the world, and may come into contact with senior volunteers, members, and other high level external key stakeholders. The incumbent will be responsible for his/her own time management and planning tasks to ensure the key responsibilities are met.
Problem Solving and Judgment
High level judgment and problem-solving skills are required, as the incumbent is frequentl faced with situations which require immediae action in response to issues and requests. The breadth and depth of understanding of an issue and th key internal/external persons handlng the issue, and the way in which the issue is handled, all affect the outcome of the situation.
Professional and Organizational Knowledge
- The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interpependencies.
- The position requires a deep understanding and respect for CASE's systems and workflow.
POSITION REQUIREMENTS
Education and Experience: Bachelor's degree in marketing, communications, or a related field and 3 or more years of experience in membership marketing, preferably in the nonprofit or education sector, experience working in global markets a plus.
Skills and Abilities:
- Familiarity with sales pipeline development.
- Goal-oriented and results driven with a proven track record in developing and executing successful marketing campaigns, with a strong emphasis on acquisition.
- Experience working with external marketing agencies and managing projects within cross-functional teams.
- Strong understanding of digital marketing channels and tools, including email marketing, social media, content management systems, and analytics platforms.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging content for diverse audiences.
- Analytical mindset and proficiency in data analysis and reporting.
- Knowledge of the education advancement field and familiarity with CASE's mission and programs is a plus.
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CASE Vaccination Policy: Vaccination against COVID-19 is an important tool in helping to prevent infection and reduce hospitalization and mortality. CASE vaccination policy is as follows for each region:
US/CAN and Latin America offices: To access a CASE office, you must be fully vaccinated for COVID-19 or have an approved exception to this requirement as an employee with an approved medical or religious exemption (U.S.) or be subject to testing or other national/local restrictions in effect where the CASE office is located.
Europe and Asia Pacific Offices: CASE strongly encourages staff to obtain the most current COVID-19 vaccine and booster as soon as it is available to them unless they are ineligible to receive the vaccine due to medical reasons.
Alternative Work Arrangement: As of January 1, 2022, CASE implemented an Alternative Work Arrangement policy where, after 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in office 3 days per week.