You constantly seek new ways to stand out and get the audience excited about your campaigns. You employ strong and consistent communication skills across vehicles and channels, and with all stakeholders. You enjoy creating content that is both interesting and outside of the box, while creating positive hype around an organization’s brand. You know understand social media management tools and how they can significantly expand social media marketing potential. You seek to strategically optimize content to drive real results for an organization.
If this sounds like you, please read on!
Under the direction of the Communications Director, serve as lead staff to direct and manage the AAOS organic social media presence and strategy to enhance communication and business goals, present a unified and consistent presence in the social space, while following marketing and communications principles.
Program Owner, Organic Social Media Strategy and Management
Leads strategic development and implementation of the organization’s organic social media strategy to unify the AAOS social media channels to represent and promote the AAOS strategic plan and organizational brand voice initiatives.
Establishes measures of success and growth for the organization’s social media strategy.
Develops tactical initiatives to meet objectives for engagement, program promotion and brand management among key stakeholder and physician member audiences.
Makes recommendations for and provides day-to-day management of social media vendors and tools.
Regularly updates strategy to evolve current processes and models to operate efficiently based on social media best practices that meet business and communication objectives.
Social Media Content Development & Campaign Planning
Primary subject matter expert that leads and counsels the marketing, membership, and communications department on social media efforts and its integration with other marketing and communication tactics.
Owns and develops content framework, and social calendar while working closely and cross functionally with staff across other communication vehicles and channels on content development and implementation.
Develop engaging and creative campaigns for community outreach and diversity and inclusion content, including video, graphics, and other media to foster social engagement.
Serves as a consultant to AAOS colleagues, staff, and volunteer members with training on social media best practices, platform, and algorithm changes.
Implements all social media campaigns to align with communication and marketing strategies.
Schedules all content to social media accounts. Proofs all content submitted by marketing, membership, and communications team prior to being scheduled for brand consistency and follows social media best practices.
Works with department coordinator to facilitate online conversations with users; responds to comments and customer inquiries in a timely manner. Develops policies and procedures as necessary.
Identify threats and opportunities with user-generated social content and escalates recommendations to staff teams/management as appropriate.
Listening, Reporting and Analytics
Creates reports and evaluates the AAOS social media presence, campaigns, and initiatives. Analyzes user engagement, follower growth, web traffic and makes recommendations to optimize profiles.
Social Media Ambassador Program
Leads social media ambassador program with high-profile members to drive an increase in member social engagement, building awareness, new conversations, and engagement with AAOS programs and initiatives.
Serves as primary staff liaison to the member social media ambassadors to identify opportunities and threats to organic social media, brainstorm creative campaigns, conversation-starters, and solicit feedback on social media from the member perspective.
Schedules and coordinates quarterly group meetings including agenda development, materials and facilitates calls in close partnership with the program chair.
Exemplifies the following essential values of the Academy:
Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
Empowerment: The authority, information, and skills to make decisions and drive results.
Accountability: Ownership of process and results that drive decisions and ensure implementation.
Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making the Academy more agile, innovative, and sustainable.
Up to 10 days per year
Bachelor’s degree with concentration in communication, marketing, or similar field
At least 7 years of progressively responsible marketing and communications experience, demonstrating understanding of current and emerging social media platforms, the latest trends, and their broader impact on the marketplace.
Excellent process management, project management and workflow skills.
Leadership experience working cross-functionally across the organization with proven ability to generate and maintain stakeholder buy-in. Strong public speaking abilities.
Demonstrated familiarity and experience with social media content performance and analysis, social listening, best practices, procedures, and platforms. Knowledge of ethical and legal guidelines pertaining to social media
Knowledge and experience utilizing social media channels for organizational communication and/or business goals
Exhibits strong technical understanding and adopts new tools without hesitance
Outstanding ability for written and oral communication, organization, diplomacy, and cross-functional/cross-departmental collaborative teamwork
Social media management and listening software, specifically Sprout Social
Canva, or other design platform
If this describes YOU, please apply by sharing the following:
-Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.
-Resumes must be accompanied by a cover letter with salary expectations to be considered.
This position is based in Rosemont, Illinois and is open to applicants who are able to commute to this office.
AAOS requires all employees to be fully vaccinated against COVID-19. An applicant(i) who is disabled or who has a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request a reasonable accommodation. This determination will be made on a case-by-case basis and in accordance with applicable law and public health guidance. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state, and local laws. Exemptions from the vaccine policy may also be provided to fully remote positions that do not involve any business travel or in-person work activities.
Founded in 1933, the Academy is the preeminent provider of musculoskeletal education to orthopaedic surgeons and others in the world. Its continuing medical education activities include a world-renowned Annual Meeting, multiple CME courses held around the country and at the Orthopaedic Learning Center, and various medical and scientific publications and electronic media materials.