The primary job responsibility of the Director of Membership is managing the membership division, creating and executing strategies to increase current membership (retention and recruitment) and enhancing the current membership experience.
This position will work collaboratively across multiple departments.
Duties and Responsibilities:
Create high level strategies and programs that increase market share, member engagement and value.
Establish membership goals, develop strategy, and devise metrics necessary to meet or exceed established recruitment and retention goals and drive organizational sustainability.
Create and manage membership department budget.
Regularly review membership structure, value proposition and pricing to maximize member benefits, membership growth and revenue - from first contact throughout their membership journey.
Gather insights to understand members’ needs and utilize the information to enhance member experience, benefits, and program offerings.
Develop and manage process for member feedback including Member Satisfaction and Net Promoter Score (NPS) surveys.
Run, analyze, and act on routine and special reporting including but not limited to KPI reports, Board of Director updates and monthly reports.
Develop and manage affinity and other programs with third-party vendors to maximize member benefits and revenue.
Ensure that NAMA’s association management system is fully utilized throughout the organization.
Ensure the integrity of all membership data and reporting functions.
Serve as staff liaison for special interest groups: Women in the Industry (WIN) and Emerging Leaders Network (ELN).
Oversee and manage NAMA Awards Program.
Create and manage Attendee Navigator Program for first time attendees at The NAMA Show and Coffee Tea & Water.
Oversee state council management.
Technical Requirements – Education, Areas of Knowledge and Experience
Demonstrated success in using key performance indicators, metrics, and complex analytics to inform business strategies and advance strategic priorities.
Minimum of five years of experience with a professional or nonprofit association (or similar organization) leading, developing, and implementing membership-related projects.
Experience working with components (state councils, chapters) and volunteer management.
Experience with association management systems, preferably iMIS, including but not limited to analyzing reports related to member activity.
Demonstrated ability to take initiative, set priorities, and exercise sound judgment in a complex, fast-moving, environment and contribute at a strategic level.
Excellent communication and interpersonal skills including writing, editing, and oral communication.
Bachelor’s degree required; advanced certification and/or degree a plus.
Strategic and creative thinking skills combined with project management ability and demonstrated leadership.
A collaborative, can-do approach to problem solving, and the ability to meet deadlines and efficiently manage projects.
Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe Acrobat
Behavioral Requirements - Personal Skills and Competencies
Demonstrates the desire to grow and be challenged and consistently puts forth their best effort in all things to achieve excellence.
Experience in managing direct reports and contract employee/vendors.
Collaborative team player, skilled at building consensus and identifying the strengths in others to get the job done.
Demonstrates creativity in problem solving, using both experimentation and industry best practices as appropriate and prudent.
Ability to be flexible on the job including the willingness and ability to readily respond to changing circumstances and expectations
Values building relationships, inclusiveness, enlisting new talent, collaborative style.
A self-starter; confidence to act with little direction.
Travel is required occasionally related to job responsibilities, especially for the annual NAMA Show and CTW conference, as well as other member meetings. Travel 15%
Founded in 1936, NAMA is the association representing the $31 billion US convenience services industry. With more than 1000-member companies — including many of the world’s most recognized brands — NAMA provides advocacy, education and research for its membership. We are searching for a Director, Membership. If you are an energetic and upbeat person and enjoy collaboration and working with high performers, we want you on our team! NAMA -great values, excellent benefits, wonderful members and amazing employees!