The American Trucking Associations is searching for a strategic and innovative Director of Marketing. This position will be responsible for establishing the strategic direction and supervising the operations of ATA’s Marketing Department. This position’s primary responsibility will be developing and deploying strategic, integrated marketing efforts that help generate dues and non-dues revenue for ATA.
This position will report directly to the Chief Commercial Officer and will assist them in establishing revenue goals for ATA Marketing program, implementing of strategic marketing efforts supporting ATA events/meetings, membership recruitment/retention, products, and other revenue-generating activities. This mid-level leader will oversee proposal development and fulfillment of ATA Featured Product program activities. This strategic position will work closely with the Chief Commercial Officer and other members of ATA’s Sr. Leadership team on potential marketing efforts to support other ATA functions, e.g., fundraising, branding of ATA, and member engagement.
An ideal candidate for this position will have proven success in the event sponsorship space, understands the event business and be able to quickly pivot between in-person and virtual events. This candidate should have a good track record of creating new opportunities with leaders and a strong understand of web optics and website first impressions.
Education/Relevant Experience- BS/BA degree in marketing, advertising, business or related field preferred;
7 years’ combined experience in marketing/communications;
Experience with trade associations and marketing/communications agencies strongly preferred;
At least 5 years of supervisory experience leading marketing teams and operations;
Knowledge in current and online marketing techniques and best practices;
Thorough knowledge of web analytics;
Must show proven track record of strategic thinking and related achievement of financial results;
Must be proficient in the use of MS Word and Excel;
Strong professional, supervisory, customer service and communication skills are required;
This position demands a detail-oriented person accepting a high level of responsibility.
Telecommuting is allowed.
About The American Trucking Associations
The mission of the American Trucking Associations, Inc. (ATA), is to effectively advocate and communicate efforts designed to improve safety and profitability for our members.
The American Trucking Associations is a non-profit organization. Founded in 1933, ATA is the national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to transport our nation's freight.