What we're looking for: We are seeking an experienced Marketing professional to lead our Content Team. This position will utilize available insights and data to understand RSNA's business goals and user needs, and create strategies to meet goals through the creation and delivery of content across print and digital platforms. The position will manage content marketing operations, including email and social media marketing, and ensures all content adheres to RSNA brand voice, tone and style.
This organization might be for you if you're interested in:
A welcoming environment that gives you an opportunity to impact patient care
Excellent work-life balance through flexible time off and workplace flexibility
Continued professional growth through support of online training, tuition reimbursement, and conferences
A competitive compensation package that includes generous retirement and health benefits
What you'll do:
Collaborate to develop strategies and goals for RSNA content. Identify success factors and ways to measure content performance. Make recommendations to improve quality and delivery of RSNA content across all channels.
Develop and maintain a documented content marketing strategy.
Responsible for content strategy deliverables, including content inventory, content models, gap analysis, organizational style guide and editorial calendar.
Oversee voice, style and brand standards in marketing and communications.
Analyze customer feedback in order to improve content strategy.
Evaluate performance of content marketing initiatives and provides strategic recommendations for new and existing initiatives. Help develop strategy and foundation for an RSNA blog.
Supervise employees and oversee workflow of marketing copy projects from ideation to distribution. May supervise freelance writers and content creators as needed.
Ensure all content created within the Marketing Department supports user engagement goals.
Edit content for grammar, clarity and adherence to RSNA voice, tone and style guide.
What you'll need:
Bachelor's degree required, preferably in marketing, communications, journalism, English, PR or related field
5-7 years relevant professional experience in marketing, communications or editorial environment
Experience collaborating with UX designers, UI designers and content writers
Excellent judgment and strategic thinking abilities
Experience developing and maintaining a content strategy, and telling compelling brand stories across a variety of platforms
Experience developing content marketing strategies, including blogs, preferred
Excellent oral, written communication and presentation skills with acute attention to detail. Excellent editing and proofreading skills
Strong project management skills with the ability to assess processes to improve quality
Ability to develop strong relationships and build consensus with staff at all levels
Creativity and resourcefulness
Previous supervisory experience required
Strong sense of responsibility and commitment to organization's mission
Ability to thrive in fast paced, changing environment
Please submit a cover letter with your application.
About Radiological Society of North America (RSNA)
The Radiological Society of North America (RSNA) is an international society of radiologists, medical physicists and other medical professionals with more than 54,000 members across the globe. RSNA hosts the largest medical meeting in the world, drawing 58,000 attendees annually to McCormick Place in Chicago, and publishes two top peer-reviewed journals: Radiology, the highest-impact scientific journal in the field, and RadioGraphics, the only journal dedicated to continuing education in radiology.
Through its educational resources, RSNA provides hundreds of thousands of continuing education credits toward physicians' maintenance of certification more than 1,000,000 CME certificates have been awarded since 2000. The Society also develops and offers informatics-based software solutions in support of a universal electronic health record, sponsors research to advance quantitative imaging biomarkers, and conducts outreach to enhance education in developing nations. Through its Research & Education (R&E) Foundation, RSNA provides millions of dollars in funding to young investigators, helping to build the future of the profession.