The Director of Media Relations for the National Restaurant Association will make an impact on the restaurant and foodservice industry by working by working to further the mission of the association through communications to external and internal audience as well as the restaurant and foodservice industry as a whole.
Responsibilities involve working with the VP of Enterprise and the VP of Policy Communications to create and execute strategic media relations and communication campaigns in support of the Associations key programs, educational programs, awareness campaigns, advocacy platforms and branding.
• Work as part of the Communications team to accomplish Association business and advocacy goals • Assist the Vice President of Communications and Media Relations and Vice President of Advocacy Communications to accomplish departmental goals with the execution of media relations campaigns • Play a key role in determining and achieving metrics related to the reputation of the industry and Association included in the Association’s Dashboard • Support all internal team members and departments following the Association mission and values while promoting Association culture • Develop and implement systems, programs and strategies to reach Association’s media relations goals • Coordinate industry reputational efforts, including earned and paid media strategies, grassroots activities and research initiatives. Serve as liaison with outside consultants • Pitch news stories of Association work, programs, products and events; produces press releases and other materials to engage media • Coordinate media interviews and statements articulating the Association's position on legislative and regulatory matters, as well as industry-related products and programs, including research reports • Serve as a spokesperson to promote the National Restaurant Association, its functions and its contribution to the foodservice industry; serves as a spokesperson to promote the overall industry • Oversee and track a large volume of media inquiries on industry trends and pending regulatory and legislative issues impacting the industry, and coordinates rapid response on breaking news • Provide media relations support to state associations and members, and regularly communicates with these audiences on issues affecting the industry • Manage promotion and media relations for Association media events • Develop OP/Ed materials and work for placement in collaboration with the communication VP’s • Monitor trends to keep informed of developments in the fields of media relations. • Prepare Association staff and board members for media interviews. Research facts on the relevant issues, outlines strategy and role-plays the interview situation • Other duties as assigned
• Manages and implements other projects as identified by the VP of Media Relations and Communications and/or the VP of Advocacy • Work on special projects and other duties as required helping to promote department’s success
1. Essential Use of Following Tools:
• Computer • Printer • Social media channels (Twitter, Facebook, Instagram, Pinterest, etc.)
2. Essential Training/Certifications
• BA or BS with emphasis on language and journalism or relevant work experience • 5+ years’ experience in communications, media relations or journalism, communications or marketing
3. Essential Skills/Knowledge
• Excellent skills in writing and editing for a variety of audiences via numerous platforms, including writing for online and mobile. Knowledge of AP Style preferred. • Existing media relationships in national and key DMA’s • PR Agency, news media or political campaign experience preferred • Excellent knowledge of Excel, Word, Outlook and PowerPoint applications • Cision experience helpful • Ability to learn other computer software programs, and enter and maintain accurate data/information • Broad fundamental communications and media relations knowledge • Ability to maintain confidentiality of work records • Strong organizational skills • Self-starter and ability to take initiative in compressed timeframes • Considerable people management skills; capable of acting as leader, advisor, mentor, and coach • Demonstrative abilities in collaborative team building and consensus • Strong strategic vision in areas of business, communications and the restaurant industry • Exceptional analytical and critical thinking skills • Significant business and stakeholder relationship building experience • Broad fundamental understanding of the restaurant industry/business environment • Significant communication skills in written and verbal formats; showcases clear and concise manner • Ability to persuasively communicate complex concepts and programs at the highest levels of government and business • Ability to work as part of a team and to work independently; a self-initiator, versatile and assumes risk with responsibility
4. Essential Mental Requirements
• Must be able to work as an integral part of the Communications Team • Must be able to maintain good rapport with all departments • Must be able to work as an integral part of the senior management team of the organization • Must be able to make complex decisions for tough problems • Must be able to cope within a fast-paced work environment; perseveres with tenacity • Must be able to manage multiple projects; separating mission critical from the non-strategic with minimal supervision • Must be able to tackle issues and challenges as they arise; doesn’t avoid confrontation • Must be able to understand the importance of the position for the success of the business • Ability to accept change and be flexible; focusing on action and outcomes • Must be able to act with character and integrity
About National Restaurant Association
The National Restaurant Association (NRA) is the largest foodservice trade association in the world*—supporting over 500,000 restaurant businesses. In partnership with our state restaurant associations, we work every day to empower all restaurant owners and operators to achieve more than they thought possible.We represent and advocate for foodservice industry interests—taking on financial and regulatory obstacles before they hit our members’ bottom line. We provide tools and systems that help members of all sizes get significantly better operating results. And we offer the kinds of networking, education and research resources that are only possible because of our vast, and active, membership base.We save our members time, money and headaches by helping them take on what matters most for their success and growth—whether that’s protecting their economic interests, sharing best practices, or getting them in front of emerging trends.We strive to move our industry forward by finding answers to the tough questions, distilling complex information into practical knowledge and helping our members navigate the issues that can leave them in the weeds. And that makes us the go-to resource for ...smart, relevant intelligence that helps our members run their businesses better.At the NRA, we believe that there is strength in numbers. When we come together as an industry, our collective voice is stronger and our impact is greater than when any of us stands alone. And that means our shared spirit of hospitality, passion for serving others and belief in the American entrepreneurial dream will be safeguarded and advanced.*Largest foodservice trade association by membership.Our shared vision with the National Restaurant Association Educational FoundationWe will lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve.National Restaurant Association MissionWe serve our members by advancing and protecting America’s restaurant and foodservice industry