The Insured Retirement Institute (IRI) is recruiting for a Digital Marketing Manager. The successful candidate will develop, execute, track and maximize the impact of all digital marketing campaigns across IRI. He/she will lead all campaigns from inception through the analysis phase and will work with all relevant staff to execute campaigns in a timely and financially expedient manner. The position reports to the Vice President, Strategic Communications.
Develop and execute all IRI digital marketing including website, email, social media, text, and advertising
Develop, expand and maintain a social media plan to enhance IRI’s presence in that space
Utilize strong analytical skills and tools to measure the effectiveness of all campaigns. Provide monthly reports to relevant staff on these findings.
Design visually appealing and content effective marketing pieces for inclusion in print and on-line sources
Develop new and creative expansion plans
Work with relevant staff to consistently monitor and modify IRI web pages to ensure timeliness and an effective and impactful user experience
Work in tandem with outside agencies and vendors to enhance IRI’s marketing efforts as needed
Consistently evaluate emerging technologies and make recommendations for enhancements that fit IRI’s environment and budget
Assist Marketing and Conferences in other ways as directed by VP of Conferences and External Engagement
Bachelor’s degree in marketing, communications, journalism or related field and at least two years progressive experience desired
Demonstrated ability to write professionally and articulate complex concepts clearly and succinctly
Exceptional attention to detail
Strong organization and time-management skills
Strong analytical and data driven thinking
Demonstrated experience in digital marketing
Demonstrated creativity in website design and maintenance
Demonstrated experience with and knowledge of social media and social media campaigns
Solid knowledge of website analytics tools and processes
Interested candidates should submit a resume and cover letter to email@example.com.
About Insured Retirement Institute
The Insured Retirement Institute (IRI) is the leading association for the retirement income industry and represents the entire supply chain of insured retirement strategies. IRI members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. IRI provides an objective forum for communication and education, and advocates for the sustainable retirement solutions Americans need to help achieve a secure and dignified retirement.