Marketing Manager

The National Council of Teachers of Mathematics (NCTM) is the world’s largest organization dedicated to improving mathematics education for all students. NCTM is the public voice of math education, providing vision, leadership, and professional development to teachers.

NCTM is seeking a Marketing Manager to develop and implement overarching marketing and communications strategies, ensuring coordinated, compelling, and consistent visibility of messages, programs, and organizational priorities.

RESPONSIBILITIES:

Strategy and Messaging

• Develop and implement diverse and growing marketing and communication strategies to inform, engage, retain and grow membership and serve programs.
• Be liaison to all departments to build and execute multi-channel messaging to enhance the NCTM brand.
• Manage NCTM’s presence at other organizations’ conferences; prioritize events and managing trade show budget.
• Develop tracking reports and dashboards to monitor effectiveness of strategies campaigns.
• Maintain positive relationships with media outlets, and manage press releases and media advisories.
• Identify audiences, overarching themes, appropriate communication channels, and media.
• Create a segmentation strategy and messaging to convey the value of NCTM’s membership, conferences, events, publications and professional development via print and digital campaigns.
• Develop and oversee A/B testing for all marketing campaigns.
• Develop paid and organic social media outreach efforts, grow NCTM’s social media presence, and building NCTM’s personality through social media technology.

Leadership

• Coach and oversee staff, assigning activities and responsibilities including digital and social campaigns, ensuring understanding of roles and functions and duties as assigned.
• Evaluate effectiveness of staff performance, and identify areas for growth, training, and professional development to enhance and expand skill sets.
• Serve as a brand steward through application of the NCTM style guide, tone, and visual identity.

Administration and Other

• Develop, monitor, and report on annual department goals and budgets, and conduct regular budget forecasts.
• Direct and guide preparation of department-related activity reports.
• Supervise, train, mentor and evaluate performance of department staff.
• Stay abreast of industry best practices and make recommendations, as appropriate, based on research.

General Duties:

• Serve as an engaged and involved team member, supportive of the varied experiences and perspectives of internal and external colleagues.
• Support and actively build an office culture dedicated to superior customer service that exceeds member expectations.
• Work within the team and across teams to ensure that decisions are made to further the organization’s goals.
• Other duties may be assigned.