Marketing Communications Manager position at the Retail Cyber Intelligence Sharing Center (R-CISC)

Do you enjoy negotiating complex ideas and making them accessible to technical audiences as well as broader media? Do you love the challenge of developing engaging messaging and exploring new ways of sharing content online? Are you interested in retail cyber security issues that are at the forefront of the national news? If you answer yes to any of these questions, this marketing communications manager opportunity with the Retail Cyber Intelligence Sharing Center (R-CISC) may be good fit for you.

 Position Purpose:

This position responsible for implementing marketing and communications plans and tactics in support of R-CISC’s brand management, public relations, conference and event promotion, publications and social media initiatives. The marketing communications manager will be a key player in raising the public profile of the R-CISC, its work and its staff, using a variety of media tactics and channels.

 This is a full-time staff position, reporting to the vice president of marketing and communications. A primary focus will be social media, website content, writing and editing that includes frequent email and digital promotions, newsletters, white papers, print and other collateral materials, press releases and blog(s) in support of R-CISC’s share of voice. In addition, you will assist the Membership and Operations and Intelligence teams as needed. The successful candidate will have a minimum of 2 years direct experience, proven ability to work remotely—with a dedicated space for remote work at home—reliable internet connectivity, and ability to work from our corporate office in Washington D.C. at least one day per week. Some travel is expected in the U.S. and Canada.

 The primary responsibilities of the marketing communications manager are:

Media and External Relations

• Creating meaningful and mission-focused content for media; as well as collateral and communications, including e-newsletters, social media, media advisories and releases, event collateral, blogs, talking points and speeches, as well as meeting briefs, letters, follow-up correspondence, project updates, mass mailings, and acknowledgments
• Managing outreach campaigns, both generally and in rapid response situations, around R-CISC’s positions, initiatives and events
• Responding to media inquiries
• Managing and building key media and outreach lists; segmenting for each project’s needs; including work with PR agency to maintain a current media tracking database, and managing Salesforce and other lists

• Assist with development of key messaging; write, edit and manage production of promotional and program materials to adhere to brand and messaging, and support R-CISC initiatives and programs
• Support ongoing market research and data analysis initiatives, track/report marketing program effectiveness
• Ensure the proper branding of the organization with partners

 Editorial Planning

• Developing outreach plans and maintaining editorial calendar for R-CISC initiatives and programs, papers, events and other content, and coordinating press efforts with R-CISC teams
• Collaborating on R-CISC’s broad editorial strategy, including outreach related to mission, writing synopses of events and other original content, as well as supporting R-CISC staff members in their efforts to become more widely published

 Outreach Coordination

• Liaising with R-CISC’s communications, events and production partners, and internal teams to ensure coordinated communications strategies and promoting information-sharing for improved internal communications
• Owning the timeline and production of collateral and other outputs from R-CISC, including papers, infographics, data visualizations and other deliverables
• Working closely with other managers, directors and teams to understand various communication needs, executing communications plans that fulfill those needs
• Creating and maintaining reports that monitor progress against marketing communications goals and upcoming deadlines

 Day-to-Day Communications

• Creating original—and repurposing content—for R-CISC’s social media (Twitter, LinkedIn), and researching new channels or platforms for possible engagement
• Monitoring/responding to communications via social media, posting events or significant developments, and integrating social media into the communications plan and roll outs
• Day-to-day managing, updating and administering the R-CISC website; editing, proofreading, posting content; instituting standards around tagging and organization of website
• Training staff on website/social communications as needed