We are the National Cattlemen’s Beef Association, and we come to work every day to work on behalf of our country’s nearly one million cattle farmers and ranchers. You may have heard of the iconic Beef. It’s What’s For Dinner. brand and one of our core jobs is to protect that brand and help bring it to the next generation of consumers by sharing with them stories about the amazing people who raise beef, the strength that beef provides and of course, the great taste of beef.
We have an exciting role open right now on our Issues Management and Media Relations team in our Washington, D.C. office. The right candidate will be experienced in issues and crisis response and developing and executing strategic communications plans, a strong writer, a team player, and be willing and able to roll up their sleeves and get stuff done.
As part of the Issues Management and Media Relations team, you’ll be a part of a team of professionals responsible for delivering strategic communication solutions to issues that threaten consumer confidence in beef and strengthening the reputation of the beef industry by proactively communicating about farmer and rancher commitment to issues such as safety, sustainability, community and cattle care.
While this position is based in the Washington, D.C. office, you’ll be responsible for working across offices, departments and time zones to coordinate with other team members based in the Denver office to ensure synergistic work.
This is a key role for the organization and the cattle farmers and ranchers we represent, and it requires your full dedication. But, we’re a fun group of people, committed to each other and to delivering great work in an essential industry. And, there’s competitive pay and benefits, too.
ESSENTIAL JOB RESPONSIBILTIES:
Develop and execute effective and timely communications strategies: tactics may include developing issues and crisis plans, facilitating drills and exercises, issues/crisis management, and influencer outreach strategies.
Lead the team in a daily newsroom process to track and analyze mentions of beef industry issues. Based on issues monitored, make recommendations on issues response efforts and outreach and engagement opportunities for industry thought leaders and consumer influencers. Coordinate response efforts with internal team, including responsibilities for managing up to department heads. Carry out day-to-day implementation of these issues response needs.
Develop, design and write communications (e.g., communication plans, media statements, talking points, opinion editorials, fact sheets, presentations, and scripts) for assigned areas that are compelling, accurate, clear, in line with our brand voice, and delivered on time.
Provides counsel to the internal team and state partners on issues response and media requests, including helping spokespeople prep for and conduct media interviews. Proactively identify new response guides/resources to support state issue response needs and streamline issues response process.
Team contributions: 15%
Collaborate with other members on the team to optimize efficiency and ensure consistent messaging across channels.
Contributes to the development of creative communications strategies and practices by keeping abreast of latest industry standards, best practices, tools and technologies.
Maintain shared calendars, project tracking documents and reports, department SharePoint site and other administrative needs.
Other duties as assigned.
You will bring the following skills to our team:
Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field plus a minimum of five years of experience in public relations, public affairs, issues management or crisis communications.
A thoughtful self-starter and collaborative in nature.
Comfortable in a fast-paced, ever-changing environment of issues and crisis management and must be passionate about responding to the challenging issues impacting production agriculture and the beef industry, occasionally involving early/late/weekend hours.
Strong analytical skills, experience utilizing traditional and social media monitoring software; strong communication skills and a very research-driven mindset.
Experience in successfully managing multiple projects and priorities at the same time.
Advanced knowledge of communication principles/theories, specifically strategic thinking, communication plan development and execution, messaging, content strategy, and writing.
Thorough understanding AP Style.
Basic knowledge of current social media platforms.
Working knowledge of risk communication principles.
Advanced skills in written and oral communication.
Human relations skills, including style flexing, giving and receiving constructive feedback, and active listening.
Project management skills, skills in analysis, problem solving, strategy setting and visioning.
Basic skills in computer systems, including Microsoft Office and customer information systems.
Basic skills in conflict resolution, negotiation and influence without authority.
Ability to follow processes and procedures.
Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance.
Ability to travel to Denver approximately once a month in addition to other business travel (10-20 percent of your time) and availability on weekends.
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NBCA works to achieve the vision; "A dynamic and pro...fitable beef industry, which concentrates resources around a unified plan, consistently meets global consumer needs and increases demand."
We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!
National Cattlemen's Beef Association is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.